Limited edition Camels for indies
Published:
10 April, 2009
JTI is rolling out limited edition packs for its Camel brand, which will be available throughout April in the independent and wholesale channels.
The World Inside packs feature a "large and bold interpretation of the Camel logo", according to JTI, which remains intact when the lid is open.
Head of communications Jeremy Blackburn said: "The limited edition Camel packs have a fresh design in keeping with the brand's long
standing reputation for innovation."
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