Cono Sur cooks up recipe book promotion
Published:
10 October, 2011
Cono Sur Chilean wine is offering a free recipe book by chef Paul Merrett in an on-pack promotion on its Bicycle range.
The promotion will offer consumers the chance to claim a copy of Merrett’s Allotment Chef, worth £12.99, when they purchase two or more bottles of Cono Sur’s Pinot Noir, Viognier, Organic Pinot Noir and Organic Sauvignon Blanc varietals.
The promotion is running in Tesco, Morrisons, Waitrose, Sainsbury’s and the Co-op.
The initiative is part of Cono Sur’s ongoing Green Cooks marketing campaign, which has seen the brand target consumers with an interest in sourcing food sustainably.
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