Limited edition pack for Grand Marnier
Published:
10 October, 2011
Diageo is to supply a limited edition Grand Marnier bottle to luxury retailers and selected wholesalers until December.
The new design features a white lacquer background with a red ribbon splash across the front of the bottle.
It follows two previous limited editions and will be listed in Selfridges, Harvey Nichols and Harrods.
The bottle will be supported in-store by display units and POS.
Brand ambassador Julien Lafond said: “Experience shows that limited edition bottles generate further sales in the run-up to Christmas.
“We want to maximise the growing consumer appetite for orange liqueurs and encourage trial and purchase as gifts.”
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