Malibu launches snow globe bottle
Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.
The bottle has a window where you can see the flakes floating in the clear rum.
It is already available in Selfridges and is being rolled out across the off-trade, rrp £15.
Brand owner Pernod Ricard is also developing a range of seasonal recipes for the limited edition, which will be printed in a neck collar.
Head of marketing Patrick Venning said: “This new Malibu Winter Limited Edition is striking on-shelf and brings the coconut flavour to life in an exciting new way. The on-pack recipe communication also helps demonstrate Malibu’s versatility through a selection of easy-to-make cocktails for consumers to create at home with friends.”
