Rioja links with Spanish film festival
Campo Viejo is sponsoring the seventh London Spanish Film Festival.
The event, which takes place from September 23 to October 6 at Ciné Lumière in south west London, attracts over 3,000 consumers every year to experience some of the most recent Spanish films.
Samples of the Pernod Ricard Rioja will be offered to consumers and made available at private parties taking place during the festival.
Campo Viejo advertising will also run before each screening to reinforce the new brand platform Live Uncorked.
Simon Thomas, deputy managing director for wine at Pernod Ricard UK, said: “This is a very exciting sponsorship opportunity for Campo Viejo as the London Spanish Film Festival reinforces the Spanish passion that is reflected through our Campo Viejo range.”
