1. Skip navigation
  2. About Us
  3. Contact Us
  4. Advertise
  5. Subscribe

Can't find what you've been looking for?

Search Off Licence News


    Get the lowdown on the top brands, countries and in-depth analysis with OLN's exclusive wine report. The lowdown of the spirits market with a close look at the biggest sellers. The lowdown of the beer market with a close look at the biggest sellers. Look at brands that top the off-trade chart in all the major categories with OLN's exclusive Brands Report. Subscribe today and receive every issue.

Interactive poster ads for Foster's Gold

Published:  02 September, 2011
By Nigel Huddleston

Foster’s Gold lager is claiming an advertising first with a digital poster campaign that will allow users to upload content directly to Facebook.

The interactive posters are appearing this month on bus shelters across the UK.

They will take photos of a viewer’s face and allow them to choose from a selection of online smart-casual clothes to create a bigger picture.

The Foster’s advertising campaign’s Brad and Dan will then be superimposed and the completed image uploaded to Foster’s own Facebook page.

Nic Casby, brand manager at Heineken UK, said: “This really is brilliant technology that will bring our advertising proposition to life and I’m sure consumers will have great fun using it.” 

Printer friendly version


Bookmark this