1. Skip navigation
  2. About Us
  3. Contact Us
  4. Advertise
  5. Subscribe

Can't find what you've been looking for?

Search Off Licence News


    Get the lowdown on the top brands, countries and in-depth analysis with OLN's exclusive wine report. The lowdown of the spirits market with a close look at the biggest sellers. The lowdown of the beer market with a close look at the biggest sellers. Look at brands that top the off-trade chart in all the major categories with OLN's exclusive Brands Report. Subscribe today and receive every issue.

Absolut uses iPads to spread the vodka gospel

Published:  16 August, 2011
By Graham Holter

Absolut is using iPads in selected Tesco stores to demonstrate the versatility of its vodka range.

The devices will be installed in display units from this week and will be loaded with the Drinkspiration app, offering over 3,000 drink ideas with cocktail imagery and video demonstrations for consumers to browse. The application also allows users to create a shopping list, with the quantities required for their chosen drink to make planning for a party easier.

Pernod Ricard UK marketing manager Adam Boita said: “This user-friendly technology appeals to tech-savvy consumers, is the perfect platform to bring the theatre of mixology to life at the point-of-sale and showcases the versatility of the Absolut vodka range in-store”.

Printer friendly version


Bookmark this