Grant's releases two can pre-mixes
Published:
08 August, 2011
Canned pre-mixes of Grant’s Scotch whisky with cola and with ginger are being introduced by First Drinks.
Both are being made available in 20cl cans with a 6.6% abv and an rrp of £2.
First Drinks marketing controller James Stocker said: “RTDs are the fastest growing category in the UK off-trade – with RTD cans in dynamic growth, up 48% – so we felt this was a really important area to exploit.
“Until recently, it has been other categories which have dominated the RTD market but with Grant’s now entering this territory, we hope that blended whisky will really capitalise on this trend.”
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