Brothers cider launches cans
Published:
03 May, 2011
Brothers Drinks is launching its ciders into cans for the first time.
The family-owned firm is introducing an eight-pack of 44cl cans of its Strawberry Cider and a 12-pack of its Festival Pear cider.
The launch has come with an eye on the summer music festival market, in which Brothers first made its mark at Glastonbury in 1995.
The cans will feature in a digital marketing campaign to communicate the launch.
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