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Wedding inspires Brothers campaign

Published:  13 April, 2011
By Nigel Huddleston

Brothers cider is taking inspiration form the royal wedding for a new poster campaign.

The main ad will carry the slogan "Kate, you can't choose your family but you can choose your Brothers", while a ginger cider-specific ad will be captioned: "Always the best man, never the groom."

The campaign runs until May 1 with a rate card value of over £300,000 Brothers claimed.

The cider company is planning TV ads for the summer with sampling at festivals and social media activity.

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