Carlsberg improves UK market share
Carlsberg said it managed to increase its market share in the UK in 2010 despite "challenging" trading conditions in northern and western Europe.
The Danish brewer saw value and volume market share in both the on-trade and off-trade channels in a UK market which it said declined by 4%.
Carlsberg’s beer sales across northern and western Europe were down 1% to 49.5 million hl but improved margins pushed operating profits up 20% to just over DKK5 billion.
Chief executive Jørgen Buhl Rasmussen said: “The improved market share in a large part of our businesses demonstrates our ability to strongly execute on our plans.
“For 2011, we believe market dynamics will improve slightly. In our efforts to balance profitable growth with continuous efficiency improvements we will roll out innovations and market tools to support growth during 2011.”
