International Cider Challenge 2012 entries open

OLN has launched the International Cider Challenge 2012 and is calling for entries from producers.

The competition is designed to recognise the diversity and range of packaged products in the dynamic and growing cider category.

Halewood International has launched a new flavour for Lambrini.

Kopparberg cider is to double its marketing spend in 2012 after its Find Kopparberg campaign led to a surge in sales of the brand.

Savanna cider is running a TV ad campaign this month after a successful burst of advertising in the summer.

The CEO of Magners cider manufacturer C&C Group is to step down at the end of the year.

September’s record-breaking temperatures have given the drinks sector a huge boost, pepping up a tough summer for sales.

Stella Artois Cidre is subject to a product recall after a number of bottles exploded.

Spar stores are gearing up for their first cider festival, which will see discounts on products and a competition for shoppers.

Bulmers has unveiled a summer-long marketing campaign to mark the launch of Bulmers N^o17, the new cider that contains crushed red berries and a shot of lime.

Thatchers Cider is embarking on its first national TV and cinema advertising for its flagship brand as part of a £1.5 million spend.

Thatchers has introduced bottled multipacks for its flagship Gold cider brand.

The Aspall cider and vinegar firm has announced a restructuring in response to a 40% growth in sales of its products in the past year.

Heineken UK is to put its Strongbow Hard Earned advertising message on hoardings on prominent scaffolding sites.

Thatchers Cider is sponsor a series of summer evening concerts to raise awareness of its Katy Rosé premium cider.

Woodpecker cider is launching a national on-pack promotion with the chance to win a £200 Ticketmaster gift card every day in June and July.

Brothers Drinks is launching its ciders into cans for the first time.

Heineken UK is to add a cider flavoured with crushed red berries to its Bulmers range.

Superstrength white cider should be withdrawn from the market because of the harm it causes to homeless people and other vulnerable groups, according to a new report.

Brothers cider is taking inspiration form the royal wedding for a new poster campaign.

A new TV ad for Strongbow will break on Monday and run for the rest of the year.

Scrumpy Jack is backing an on-pack promotion with national press advertising in April and May.

Cider industry leaders have met Treasury minister Justine Greening to plead for government restraint on duty in the budget.

Bulmers is launching another limited edition bottled cider.

Cider producer Brothers has recruited Cheryl Sheppard as its new consumer marketing manager.

Heineken UK has launched a phone app for its Bulmers cider brand.