Picture your favourite Champagne. Perhaps you’ve got more than one. Either way, I expect it occurred to you almost instantaneously, and that you conjured up an image of the bottle in your mind. Now ask yourself: why is it your favourite?
A former executive at Kopparberg has launched a range of liqueurs based around the art of alchemy.
Former Man Utd goalkeeper Peter Schmeichel and broadcasting legend Jeff Stelling make guest appearances in a new Carlsberg TV ad that celebrates the start of the Permiership 2015–16 season.
Meantime is offering drinkers the chance to win a trip to the Yakima Valley in Washington State in an on-pack promotion.
Thatchers has launched a marketing campaign called “cloudy with a 100% chance of apples” for its cloudy cider, Thatchers Somerset Haze.
Bibendum PLB Group has appointed Jascots’ head buyer Alastiar Pyatt as a buyer responsible for sourcing wines from across Frabce,
Four retailers have been chosen to win £1,000 worth of stock in a promotion run by Off Licence News and Wines of Portugal.
The winning retailers will run an in-store promotion on Portuguese Wines in October.
The Bladnoch distillery in southwest Scotland will reopen and start producing whisky once more after Australian businessman David Prior snapped it up.
Celtic punk band The Pogues have teamed up with West Cork Distillers to launch an Irish whiskey into the UK market.
Heineken has declared that its new Strongbow cloudy cider will be the biggest alcohol launch in 2015 after allocating a £8 million marketing budget to promote it.
Heineken is bidding to reinvigorate the John Smith’s brand with the launch of a 4% abv golden ale.
A World Cup hangover was blamed after the revelation that beer sales have dropped 2% and cider is down 5% in 2015 (Nielsen, year to date to 20/6/15).
Underage drinking levels are at their lowest level since records began in 1988, according to Government statistics published today.
Quintessential Brands has created a small-batch gin that pays homage to the 18th century gin pioneer Thomas Dakin.
Champagne Nicolas Feuillatte has appointed Inter Rhone’s marketing boss Olivier Legrand as marketing and communications manager.
US drinks firm Alltech has snapped up Northern Irish brewer The Station Works and Cumbria’s Cumberland Breweries Ltd in a bid to become one of the world’s top 50 craft brewers.
Gallo has brought in TV presenter Laura Whitmore to promote Gallo Family Vineyards Spritz in a £1 million marketing campaign called Spritz your Summer.
Bibendum PLB has secured off-trade distribution for Hungarian winery Hilltop Neszmély.
Hallgarten is championing weird and wonderful grape varietals from across the globe in a bid to boost sales in the independent wine merchant section.
Berry Bros. & Rudd is releasing The Glenrothes Vintage Reserve, a Speyside whisky that blends a host of vintages from the past three decades.
Rémy Cointreau-owned Mount Gay Distilleries has snapped up 134ha of land around its distillery in Barbados so it can create a “true luxury rum brand”.
Baron Philippe de Rothschild’s chief executive Hugues Lechanoine will be sharing bottles of Mouton Cadet with guests at The Open today as 22-year-old Irish amateur Paul Dunne bids to scoop the famous Claret Jug trophy.
Jack Daniel’s is working with convenience retailers to provide shoppers with all the tools they need to the ultimate summer house party.
Laithwaites, Oddbins and Morrisons were all celebrating last night after scooping prestigious gongs at the 32nd International Wine Challenge.
Boutinot has teamed up with Spanish producer Bodegas Murviedro to develop a red and white duo specifically aimed at UK independent wine merchants and the on-trade.
Somerset cider producer Thatchers has appointed former minister of state for UK trade Lord Digby Jones as a non-executive director.
Badet Clement has hired former Bibendum off-trade boss Mike Bentley to help it boost retail listings and grow its share of the southern French category.
Budvar has shaken up its UK team and launched a range of marketing plans to build on strong off-trade growth figures.
Heavy metal legends Iron Maiden are releasing a limited-edition brew to celebrate reaching the 10 million pint sales mark for the band’s Trooper ale.
Californian wine brand Barefoot will target 100,000 UK consumers in a summer marketing campaign called Barefoot Refresh Summer Cool Down.
Scottish brewer Innis & Gunn has hired four senior executives to help it build on the 30% year-on-year growth it has enjoyed since 2013.
Bargain Booze and Wine Rack owner Conviviality Retail plans to open 55 new stores in the year ahead after reporting a 4.4% growth in pre-tax profits for the 2014-15 financial year.
London wine merchant Bottle Apostle is set to open a fifth store in Primrose Hill this month.
High street chains in battle for share: Oddbins and Majestic go head to head in struggle to recruit consumers
Competition among the high street chains is hotting up as Oddbins and Majestic embark on new strategies and inject fresh investment to bolster their operations.
Incidents of drunken disorder have spiked dramatically in the town of Dover since it introduced a Reducing the Strength scheme.
Lidl has grown its drinks buying team as wine sales outstrip overall company growth.
Lidl seized the title of Supermarket Own Branded Spirits Range of the Year at the International Spirits Challenge in London last night.
Greene King is offering IPA fans the chance to win stateside trips to Boston, Washington D.C. and New York this summer via an on-pack promotion.
Selfridges wine and spirits buyer Dawn Davies will be joining Speciality Drinks as head buyer, OLN can reveal.
Meantime’s founder and master brewer Alastair Hook has been named Brewer of the Year by the All-Party Parliamentary Beer Group.
Diageo is planning an appeal over an Advertising Standards Authority ban on an ad for its Smirnoff vodka.
English wine producer Chapel Down has appointed Mark Harvey as managing director of its wine arm.
Raspberry-infused gin Pinkster has won listings in 19 branches of Spirited Wines and Nicolas this summer.
Trade bodies have slammed Government plans to give towns and cities the power to remove Sunday trading regulations, warning the move will threaten the retailers’ livelihoods.
Iconic London wine merchant Roberson Wine is shutting its doors after deciding to forgo bricks and mortar retailing in favour of better performing channels.
A fish and chip shop wanting to expand its business to sell alcohol has successfully overturned a decision banning it from stocking drinks over a certain strength.
Spitfire is giving its drinkers the chance win a flight in a Spitfire aeroplane in an on-pack push.
Don’t stop them now – rock legends Queen have released a pilsner to celebrate the 40th anniversary of Bohemian Rhapsody.
Molson Coors UK has bought Swedish cider Rekorderlig UK from Manchester-based Chilli Marketing Brands.
Shopkeepers in Middlesbrough are refusing to cave in to pressure from the authorities to adopt a Reducing the Strength scheme that will damage their businesses.