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  1. www.offlicencenews.co.uk
  2. Friday, 19 March 2010

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    OLN Beer Report 2009


    We take the temperature of the beer market with a full analysis of the biggest sellers.

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    OLN Market Report 2010


    Find out the state of play in the trade with OLN's exclusive Market Report 2010.

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Spirits News

Spirits News

They love to sponsor a music festival or create a new niche in the category. Get the low-down on the various ways that spirits are mixing here.

  • Coca-Cola and Diageo in joint campaign

    Author: Nicola Collenette

    Published: 9th Mar 2010

    Coca-Cola Enterprises and Diageo are hoping the launch of their “biggest joint marketing campaign” will drive spirit and mixer sales and increase basket spend.

  • Flavours get extra backing

    Author: Laura Clark

    Published: 3rd Mar 2010

    Diageo GB is upping its investment in the flavoured vodka category by ploughing £2.2 million into activity to promote its Smirnoff off-shoots over the next six months.

  • New pack and liquid for Sailor Jerry

    Author: OLN news team

    Published: 25th Feb 2010

    First Drinks has revamped both the liquid and packaging for its Sailor Jerry spiced rum.

  • Halewood expands spirits offering

    Author: Laura Clark

    Published: 22nd Feb 2010

    Halewood International is rolling out four new brands in a bid to capture a bigger slice of the spirits market.

  • Diageo looks to increase ad spend

    Author: Nigel Huddleston

    Published: 22nd Feb 2010

    Diageo cut its global advertising budget by 5% in the half-year to December 31, taking advantage of price deflation in the advertising market to get more for its money.

  • Disaronno gets £6 million push

    Author: Laura Clark

    Published: 9th Feb 2010

    First Drinks is increasing its marketing spend for Disaronno by 20% this year.

  • Baileys backs Desperate Housewives

    Author: OLN news team

    Published: 26th Jan 2010

    Baileys is to sponsor the new series of Desperate Housewives on Channel 4 and E4 from January 27.

  • Diageo wins case against Vodkat

    Author: Laura Clark

    Published: 19th Jan 2010

    Intercontinental Brands has lost a legal battle to sell its 22% abv speciality spirit under the Vodkat brand name.

  • Famous Grouse gets into the rugby spirit

    Author: Laura Clark

    Published: 12th Jan 2010

    The Famous Grouse is celebrating its 20 year link-up with Scottish rugby.

  • Tia Maria on TV after six-year absence

    Author: Laura Clark

    Published: 9th Dec 2009

    Two months after taking on the distribution rights for Tia Maria, First Drinks is rolling out a £1 million TV ad campaign for the coffee flavoured liqueur.