Spirits News
They love to sponsor a music festival or create a new niche in the category.
Get the low-down on the various ways that spirits are mixing here.
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Author: Nicola Collenette
Published: 9th Mar 2010
Coca-Cola Enterprises and Diageo are hoping the launch of their “biggest joint marketing campaign” will drive spirit and mixer sales and increase basket spend.
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Author: Laura Clark
Published: 3rd Mar 2010
Diageo GB is upping its investment in the flavoured vodka category by ploughing £2.2 million into activity to promote its Smirnoff off-shoots over the next six months.
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Author: OLN news team
Published: 25th Feb 2010
First Drinks has revamped both the liquid and packaging for its Sailor Jerry spiced rum.
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Author: Laura Clark
Published: 22nd Feb 2010
Halewood International is rolling out four new brands in a bid to capture a bigger slice of the spirits market.
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Author: Nigel Huddleston
Published: 22nd Feb 2010
Diageo cut its global advertising budget by 5% in the half-year to December 31, taking advantage of price deflation in the advertising market to get more for its money.
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Author: Laura Clark
Published: 9th Feb 2010
First Drinks is increasing its marketing spend for Disaronno by 20% this year.
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Author: OLN news team
Published: 26th Jan 2010
Baileys is to sponsor the new series of Desperate Housewives on Channel 4 and E4 from January 27.
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Author: Laura Clark
Published: 19th Jan 2010
Intercontinental Brands has lost a legal battle to sell its 22% abv speciality spirit under the Vodkat brand name.
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Author: Laura Clark
Published: 12th Jan 2010
The Famous Grouse is celebrating its 20 year link-up with Scottish rugby.
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Author: Laura Clark
Published: 9th Dec 2009
Two months after taking on the distribution rights for Tia Maria, First Drinks is rolling out a £1 million TV ad campaign for the coffee flavoured liqueur.