Spirits News
They love to sponsor a music festival or create a new niche in the category.
Get the low-down on the various ways that spirits are mixing here.
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Author: Laura Clark
Published: 4th Jun 2010
Maxxium UK is teaming up with Asda to launch a World Cup themed multipack of Jim Beam & Cola.
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Author: Laura Clark
Published: 3rd Jun 2010
Toorank is reducing its carbon footprint by using recyclable pouches for its Petrov Vodka.
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Author: Laura Clark
Published: 2nd Jun 2010
Islay’s Ardbeg distillery has launched the second edition of its single malt Supernova, described by the company as “the peatiest Ardbeg ever”.
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Author: Laura Clark
Published: 26th May 2010
Malibu’s white bottle has been turned into a blank canvas to encourage consumers to create their own one-off labels.
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Author: Laura Clark
Published: 14th May 2010
Spirits and liqueur distributor Mangrove has added the Mozart Distillery range of chocolate spirits to its portfolio.
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Author: Laura Clark
Published: 14th May 2010
Maxxium UK is embarking on a yearlong sponsorship deal with More 4’s The Daily Show to raise the profile of Courvoisier as a mixable spirit.
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Author: Laura Clark
Published: 30th Apr 2010
Magners’ producer C&C Group has agreed to sell its spirits and liqueurs business to William Grant & Sons for £300 million.
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Author: Laura Clark
Published: 30th Apr 2010
Maxxium UK is hoping to raise the profile of Cognac as a mixable spirit with the launch of the Courvoisier Summer of Punch campaign.
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Author: Laura Clark
Published: 28th Apr 2010
Global Brands has acquired premium drinks company Inspirit Brands.
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Author: Laura Clark
Published: 28th Apr 2010
Beefeater is rolling out a limited edition gin which will only be available during the summer months.