Cider News
All the latest on the issues that affect the trade, from the release of a new premium cider to the latest brand promotion.
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Author: Nicola Collenette
Published: 29th Jul 2010
A new TV campaign for Bulmers cider which focuses on the brand’s heritage will be launched next month.
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Author: Nicola Collenette
Published: 14th Jul 2010
Symonds Founder’s Reserve, which is part of the Jygsaw Brands portfolio, has been launched in the off-trade.
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Author: OLN news team
Published: 9th Jul 2010
Beverage Brands has signed a major darts sponsorship deal for its WKD Core cider.
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Author: OLN news team
Published: 14th Jun 2010
Beverage Brands has launched a programme of summer sampling and coupon activity for its Merrydown cider.
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Author: OLN news team
Published: 27th May 2010
Halewood International is launching an over-ice fruit cider targeted at 25 to 45-year-old women.
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Author: Nicola Collenette
Published: 15th Apr 2010
Healey’s Cyder is branching out into the fruit cider market with its Berry Rattler.
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Author: Nicola Collenette
Published: 12th Apr 2010
South African cider Savanna is looking to help build impulse sales with its new four-pack offering.
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Author: Nicola Collenette
Published: 9th Apr 2010
Strongbow is strengthening its ties with the music scene by taking on bars at three new festivals.
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Author: OLN news team
Published: 7th Apr 2010
The cider industry has been left in limbo after Budget plans for a 10% above inflation duty hike were dropped.
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Author: OLN news team
Published: 6th Apr 2010
Cider firm Aspall is investing £1 million in a relaunch of its product range.