Published: 7th July 2010
Written by: Nigel Huddleston
Off Licence News has teamed up with Wines from Rioja to offer independent wine merchants the chance to win £1,000 worth of wine.
The Rioja: Join the Fiesta promotion will run in October, with the retailer that runs the best promotion winning a first prize of £1,000 towards the first shipment of a new line of Rioja wine. There will also be a £500 runner-up prize.
Wines from Rioja will provide up to 24 bottles of free stock to pour samples for customers over the promotional period, as well as branded maps, vintage cards, bunting and shelf wobblers.
There will also be a customer incentive to win a trip to Rioja, and there’s the chance to benefit from a PR campaign that will be run by the generic organisation in local and national media to publicise the promotion.
For the chance to take part email Rioja@phippspr.co.uk.