Published: 27th April 2010
Written by: Nicola Collenette
Drinkaware’s Christmas campaign has been nominated for an award from the Chartered Institute of Public Relations.
The alcohol awareness charity’s What’s Britain drinking this Christmas? campaign has been short-listed in the best integrated campaign category in the CIPR's awards.
One of seven short-listed entries, the festive campaign used various means to push the message for sensible drinking, including “PR, experiential and digital methods”.
Chris Sorek, chief executive of Drinkaware, said: “We’re delighted to be nominated for such an influential award. Challenging the drinking habits of the nation, particularly at Christmas when most people tell us they drink to excess without feeling guilty, is a difficult task and this award recognises that we are meeting that challenge.
“By combining a creative approach with technology we were able to get people to think about how much they were drinking, make them aware of the unit guidelines and give them information about alcohol and calories that would help consumers consider their drinking in the future.”
Winners will be announced at The CIPR Excellence Awards on June 16 in London.