Latest News

28 March, 2015

Football campaign for Grant's Signature

William Grant has launched a £1.2 million TV campaign for blended whisky Grant’s Signature, which is targeted at younger drinkers.

Kingsland has carried out research it says goes beyond existing studies into wine shopping to look at why consumers buy wines when they do.

Suffolk brewer Adnams says it has returned its retail business to profit after announcing 9.1% sales growth in 2014.

Fourteen million people have been reached by a Twitter campaign funded by the beer industry, according to the organisers.

Analysis

Video Promotion

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English sparkling wine producer Hambledon Vineyard aims to raise £3 million in a crowdfunding retail bond to increase production as it bids to sell 200,000 bottles a year by 2020.

Pimm's to launch 'spider'

23 March, 2015

Pimm’s is targeting the burgeoning fruit cider market with a new spirit cider – or “spider” – that blends the brand’s strawberry and cucumber flavours with British cider.

Waitrose and the discounters have been the biggest winners in still wine over the past year, significantly outpacing rivals’ sales and snatching their customers.

Diageo is aiming to breathe life into its beer division by launching Guinness golden ale and backing the new brew with a £4.5 million ad campaign.

Tesco’s recently reinstated global wine boss, Dan Jago, has questioned the commercial value of Germany’s Prowein trade show and urged producers to focus on more innovation.

The boss of the Scotch Whisky Association has called on health campaigners to show “a little less disdain” for workers in the drinks industry.

Australia is on the brink of a renaissance as it “bounces back” and is boosted by increasingly favourable exchange rates and “the best premium wines the country has ever made”, according to the trade.

Aldi has upped the ante in the aisles by releasing a set of £9.99 wines to trade its customers into higher price points.

The UK’s second largest cider producer has hit back after a homeless charity said its flagship Frosty Jack’s should be withdrawn from sale on public health grounds.

Cheshire chain Corks Out is set to open a sixth store as founder Ruth Yates focuses on a concept combining a shop and wine bar.

The head of the Portman Group says a partnership approach to issues around alcohol misuse between the industry and government has helped bring more lower-in-alcohol drinks to the market.

Retailers need to champion the 2015 Rugby World Cup in the absence of any major football tournaments this summer, according to a leading supplier.

Sopexa has added the first non-French brand to its portfolio after becoming a private agency that can represent estates from across the world.

Wines of Portugal said it has increased exports to the UK by 23% in the past year after targeting independent wine merchants.

Advertising regulators are planning to take action to prevent children being exposed to alcohol marketing on social media.

The Chancellor announced a duty cut on beer, cider and spirits in today’s Budget speech.

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COMMENT

Richard Hemming: Seven wines for highly effective off-licences

A wine merchant’s portfolio has to speak for itself. There’s no point having eye-catching merchandising or an integrated social media strategy if the wines themselves aren’t good enough. Here are seven wines that tell me whether a wine shop is worth its salt. How many are on your shelves?

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